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Fashion giant LeStrège stands alone among its peers for two reasons: Visionary design, and a price range from affordable to exclusive within a single line. For the looks in its newest collection, called Black Is the New Black, we picked up on a consistent thread among the comments from our focus groups, who told us … More
For Préposteresse’s new Langage de Beauté™ Skinthetique™ mascaras, concealers, and foundations with all-natural, organic minerals and pigments that provide built-in sun protection, we highlighted new easy-apply packaging with broadcast creative featuring dancers using the products. In “Groove (Nightclub),” we created the look of a crowded nightclub dance floor, with professional dancers playing the on-camera roles. … More
Préposteresse introduced new Langage de Beauté™ Skinthetique™ mascaras, concealers, and foundations with all-natural, organic minerals and pigments that provide built-in sun protection. To help Préposteresse highlight how easily consumers could use the line’s patented new packaging and applicators, we built broadcast creative around groups of dancers, and showed them using the products while engaged in … More
Plective Insurance wanted to promote its pet policies, and target both new homeowners and home renters. With research showing a dominant percentage of cat guardians among customers and prospects, we built our “No Worries” campaign around feline imagery. Although the first few cats we pictured in our creative were animal actors, we later expanded this … More
Survey data from 2019 show that 67% of U.S. households include at least one pet. Although 63.4 million households have dogs and 42.7 million have cats, 94.2 million cats outnumber 89.7 million dogs because cat lovers often adopt multiple felines. Our study of Plective Insurance’s current customers and recent prospects revealed that 49.2% of them … More
Modèle Heureux designed the four-season “Jeune” line with a youthful flair (hence the name) and the timeless elegance that is its hallmark. The fact that all four seasonal collections fit together—and the focus on extending the size range through plus sizes—made the 2020 clothes hotly anticipated. We seeded some of the items among a carefully … More
Modèle Heureux’s 2020 fashion line features a radical take on seasonality, with pieces in all of the four seasonal groupings designed to contrast, harmonize, and coordinate with each other. As word of the new looks spread on social media and in the fashion press, we suggested that Modèle Heureux show the seasonal inspirations for the … More
DermaWonder’s new Dermatase™ Skincise™ line of serums, sun protection, and cleansers offers advanced plant-based preparations for all skin types, but the regimens only work when they’re applied consistently. DermaWonder saw an opportunity to combine education and marketing when our research revealed that many consumers wanted to take advantage of new advances in skin care, but … More
DermaWonder’s new Dermatase™ Skincise™ line makes good on the skincare powerhouse’s promise to offer natural products with superb results. Our research showed that skin care consumers responded positively to messaging that helped them understand and apply the right approach to achieve beautifully clear skin. The “Unlock the Secrets” campaign showcased and explained some of the … More
To develop appropriate communications plans, we need an in-depth understanding of the phases through which target consumers move from need to fulfillment. Our Purchase Voyage™ analytics extrapolate these phases in minute detail on a product- and campaign-specific basis, from subconscious stirrings through conscious processing of messages and competitive information.