Kıffer Sommaıre Malandro Worldwide
Advertising brands. Branding advertising.™
The ongoing life of a communications firm relies on its ability to attract, hire, and retain top talent. To make the fullest use of intellects and inspirations, we use our Prosonality™ employee profiling system, an algorithmic process that enables us to assess the capabilities of new, existing, and prospective personnel relative to job qualifications.
Once we determine the proper strategic approach to a client’s needs and give that approach life through our creative processes, we need an efficient review medium to showcase the work for client approvals. Our Proofetic™ process draws on the latest online technologies and security protocols to provide an intuitive, privacy-assured gateway through which to obtain … More
Social-media engagement offers new and changing relevance in the process of successful marketing. Our Objectively Social™ process enables us to quantify the variables that lead to successful channel selection and stratification, advancing far beyond simplistic optimizations to reach post-SEO efficiencies that tune, time, and repurpose content.
When we help clients find marketing opportunities for products, we look for untapped marketspace into which new ideas can take root or existing concepts can find newly fertile ground. Our Marketesque™ process guides that quest with advanced metrics derived from our exhaustive ongoing studies of audience behavior.
Deep studies of creative thought and endeavor emphasize the importance of individual access to all aspects of conscious and unconscious inspiration. Our Inventivement™ process enhances the ability to connect with conceptual creativity in all its forms.
Focus groups provide essential insights that guide creative development toward successfully targeted approaches and away from lesser options. When time constraints or confidentiality requirements preclude assembling these groups, our Formulution™ process provides statistically accurate digital simulations that model group responses and behavior through digital twins that stand in for live experimentation.
Relationships with clients involve a multi-phasic transition process akin to a guided trip or tour, on which an expert collates, curates, and disseminates information to promote both a fuller understanding of a destination or phenomenon and an enriched longitudinal understanding. Our CustomerTrek™ process uses persona development to understand how and where to guide clients in … More
Just as DNA strands weave together to define the chemistry of human identity, the elements of a client’s business coalesce into a strategic picture. With proper foundation, creative approaches pop into focus directly from the statistical outcomes of client research. Our Concurrent Path™ method fulfills these imperatives to provide the clarity and validation necessary for … More
Every project requires stringent preflighting to ensure full attention to specifications, expectations, production challenges, and best practices. To achieve the highest-quality results, our Cheq2™ inline preflighting system applies these QA tests at every step from concept to output.
Intellectual insight can’t delineate every strategic aspect of creative development. Our Brandiferous™ method profiles products, companies, and identities to quantify brand behavior and find relevant SWOT touchpoints that inform successful efforts to maximize predictive profiles.