Process provides the ultimate crutch for visionless mediocrity. If “That’s how we do this” is the only reason your work says what it says, your message is lost before you communicate it.
Conversely, process provides the structural lattice on which great ideas flourish. It defines the boundaries of necessity and frees creativity to explore within them.
At ksm!, we’ve formulated a suite of innovations that help us quantify, plan, measure, and collaborate—all in the service of targeted communication.
Every agency relies on new-client recruitment to ensure that a smoothly developed supply of prospects continually reenergizes the work and the workforce. The patented categorization matrix of our Advisionist™ process identifies the best opportunities to engage with compatible firms.
Intellectual insight can’t delineate every strategic aspect of creative development. Our Brandiferous™ method profiles products, companies, and identities to quantify brand behavior and find relevant SWOT touchpoints that inform successful efforts to maximize predictive profiles.
Every project requires stringent preflighting to ensure full attention to specifications, expectations, production challenges, and best practices. To achieve the highest-quality results, our Cheq2™ inline preflighting system applies these QA tests at every step from concept to output.
Just as DNA strands weave together to define the chemistry of human identity, the elements of a client’s business coalesce into a strategic picture. With proper foundation, creative approaches pop into focus directly from the statistical outcomes of client research. Our Concurrent Path™ method fulfills these imperatives to provide the clarity and validation necessary for sound responses to client needs.
Relationships with clients involve a multi-phasic transition process akin to a guided trip or tour, on which an expert collates, curates, and disseminates information to promote both a fuller understanding of a destination or phenomenon and an enriched longitudinal understanding. Our CustomerTrek™ process uses persona development to understand how and where to guide clients in search of their fullest comprehension and acceptance of process on the way to spectacular results.
Focus groups provide essential insights that guide creative development toward successfully targeted approaches and away from lesser options. When time constraints or confidentiality requirements preclude assembling these groups, our Formulution™ process provides statistically accurate digital simulations that model group responses and behavior through digital twins that stand in for live experimentation.
Deep studies of creative thought and endeavor emphasize the importance of individual access to all aspects of conscious and unconscious inspiration. Our Inventivement™ process enhances the ability to connect with conceptual creativity in all its forms.
When we help clients find marketing opportunities for products, we look for untapped marketspace into which new ideas can take root or existing concepts can find newly fertile ground. Our Marketesque™ process guides that quest with advanced metrics derived from our exhaustive ongoing studies of audience behavior.
Social-media engagement offers new and changing relevance in the process of successful marketing. Our Objectively Social™ process enables us to quantify the variables that lead to successful channel selection and stratification, advancing far beyond simplistic optimizations to reach post-SEO efficiencies that tune, time, and repurpose content.
Once we determine the proper strategic approach to a client’s needs and give that approach life through our creative processes, we need an efficient review medium to showcase the work for client approvals. Our Proofetic™ process draws on the latest online technologies and security protocols to provide an intuitive, privacy-assured gateway through which to obtain comments and authorizations.
The ongoing life of a communications firm relies on its ability to attract, hire, and retain top talent. To make the fullest use of intellects and inspirations, we use our Prosonality™ employee profiling system, an algorithmic process that enables us to assess the capabilities of new, existing, and prospective personnel relative to job qualifications.
To develop appropriate communications plans, we need an in-depth understanding of the phases through which target consumers move from need to fulfillment. Our Purchase Voyage™ analytics extrapolate these phases in minute detail on a product- and campaign-specific basis, from subconscious stirrings through conscious processing of messages and competitive information.