We don’t sell you advertising.
We bring you solutions.
We believe strongly in putting our best feet forward—all of them—for every client. What that means in everyday practice is that at ksm!, you access a diverse cross-functional team from throughout our organization and around the globe. And we don’t make assumptions about the response you need. Instead, we start by understanding the problems you want to solve.
For example, a skin-care client readying a new line of plant-based formulations asked us to help them avoid the problems they faced with an enduring line for aging skin. Tests showed its effectiveness; sales did not.
Our research showed that the problem was simple: With 17 cremes, 12 serums, 6 exfoliants, and 8 resurfacing preparations, consumers didn’t know what to buy because they couldn’t figure out which products worked together. It’s what we call a Brand Solvency™ problem: The line cannibalized its own value.
Rather than simply sell this client an advertising program for its new products, we recommended they build systems to target specific skin-care goals, similar to product groupings for hair types. Additionally, we suggested they avoid jars in favor of light-tight dispensers that protect product potency from the effects of light and the potential for contamination through finger dipping.
Through that collaboration, we also formulated the creative concept for the launch campaign.
Simple? Sounds that way when you add it all up. For us, it’s just one example of how our multi-disciplinary approach focuses on what clients need, not on making assumptions.