Modèle Heureux “Printemps Jeune”

Modèle Heureux designed the four-season “Jeune” line with a youthful flair (hence the name) and the timeless elegance that is its hallmark. The fact that all four seasonal collections fit together—and the focus on extending the size range through plus sizes—made the 2020 clothes hotly anticipated. We seeded some of the items among a carefully selected group of influencers, including small-market bloggers as well as high-profile celebrities, and encouraged them to have fun. The resulting selfies only appear in the social-media campaign, not in broadcast, but they created some memes that continue to pop up spontaneously on major social channels.