DermaWonder “Confused”

DermaWonder’s new Dermatase™ Skincise™ line of serums, sun protection, and cleansers offers advanced plant-based preparations for all skin types, but the regimens only work when they’re applied consistently. DermaWonder saw an opportunity to combine education and marketing when our research revealed that many consumers wanted to take advantage of new advances in skin care, but either didn’t know the best ways to approach their specific skin problems or didn’t use the products they bought. The “Confused” spots focused on individuals who represented archetypes of skin problems common to women of various ages, and showed how simply they could establish and maintain a routine—and how much they appreciated the results.