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Advertising brands. Branding advertising.™
Ruben Lazarus led a consultancy that provided crisis messaging and profile enhancement for public figures in the arts and corporate life. He established the concept of the Strategic Baseline™ as the starting point for effective identification and remediation of social-profile mistargeting. He is an expert at converting recipes to create vegan entrées.
Samantha Russell led public relations efforts for a multi-generational political family. Her field guide to strategic communications for office holders at all levels has become an unpublished classic. Her monographs on 17th-century cloisonné broaches appear in peer-reviewed journals of the history of artifacts.
Clayton Crawford built a specialty in crisis management as the public face of a major urban emergency services department. His blog, Whose Bright Idea Was That?, recounts humorous tales of metropolitan messaging, and what happens when the wrong person pushes the proverbial panic button.
Ethan Foxworth became corporate America’s youngest PR director when he joined apparel giant LeStrège™ after the company adopted his master’s thesis on the protection of fabric brands as its official policy. His work in crisis management has earned him numerous awards as a tireless advocate for the intellectual property of sportswear brands. He holds numerous … More