Designation: Chief of Customer Strategy

Dr. Benjamin Davidson

Dr. Benjamin Davidson specializes in all aspects of the customer journey, using our exclusive CustomerTrek™ process of persona development and Purchase Voyage™ analytics, both of which he developed. With a PhD in behavioral marketing from Yale University, he offers unparalled insights into consumer psychology and the art of assisted decision making. He created Formulution™, our … More

We wrote the book…

…Two of them

Coming soon to a bookstore near you

How well your brand navigates the challenges of competing with other products (from other companies and your own) determines your Brand Solvency™. To maximize it, you need a clear view of where you are and where you want to go.

Retail Overload™ can make your products disappear on the shelf. Learn what's really at stake and how to thrive in the crowded confines of the retail world.

Based on in-depth ksm! research and written by Thomas Meadows (our worldwide Chief of Brand Strategy) and Dr. Benjamin Davidson (worldwide Chief of Customer Strategy), these two must-reads will be on bookstore shelves in Q4 2026.

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