Préposteresse

For Préposteresse’s new Langage de Beauté™ Skinthetique™ mascaras, concealers, and foundations with all-natural, organic minerals and pigments that provide built-in sun protection, we highlighted new easy-apply packaging with broadcast creative featuring dancers using the products. In “Groove (Nightclub),” we created the look of a crowded nightclub dance floor, with professional dancers playing the on-camera roles. … More

Préposteresse introduced new Langage de Beauté™ Skinthetique™ mascaras, concealers, and foundations with all-natural, organic minerals and pigments that provide built-in sun protection. To help Préposteresse highlight how easily consumers could use the line’s patented new packaging and applicators, we built broadcast creative around groups of dancers, and showed them using the products while engaged in … More