Plective Insurance

Plective Insurance wanted to promote its pet policies, and target both new homeowners and home renters. With research showing a dominant percentage of cat guardians among customers and prospects, we built our “No Worries” campaign around feline imagery. Although the first few cats we pictured in our creative were animal actors, we later expanded this … More

Survey data from 2019 show that 67% of U.S. households include at least one pet. Although 63.4 million households have dogs and 42.7 million have cats, 94.2 million cats outnumber 89.7 million dogs because cat lovers often adopt multiple felines. Our study of Plective Insurance’s current customers and recent prospects revealed that 49.2% of them … More