Danielle Victor-Weiss draws on her rich background as a playwright and illustrator, as well as her deep experience as an award-winning art director and copy chief, to envision and evaluate creative approaches that meld the science of audience assessment with the insights of a pragmatic imagination. She builds creative teams based on a proprietary matrix founded on improvisational methods she invented as a specialist in the application of theatrical techniques to the subtleties of campaign development. Her one-woman show On and Off chronicles her Broadway career through a series of reflective monologues that accompany lightning illustration of Jungian archetypes.