Thomas Raymond applies the Brandiferous™ method of brand intuition to derive the creative aspects of strategic development, and couples those insights with neotraditional metrics to produce holistically innovative profiles. As developer of the method, he regularly astounds new hires with the accuracy of his predictions about brand behavior and the detailed reports that pinpoint SWOT touchpoints. He has created new extensions to the Instinctive Writing™ method that enable any properly attuned practitioner to produce fluent positioning prose without fully conscious thought. A trained martial artist, he volunteers as an instructor in anti-bullying programs.