Aaron Fiorello directs all aspects of our public and media relations, crisis and reputation management, brand communications, and social media strategy. As developer of the Objectively Social™ quantification process, he applies its insights to the processes of channel selection and stratification, pinpointing post-SEO optimization, content timings, and the selective art of content repetition. His OS workshops draw demographically diverse participants from around the world. In addition to his professional expertise in communications, he provides Spice Counseling™ services to restaurants, food manufacturers, independent chefs, and culinary schools.