Dr. Benjamin Davidson specializes in all aspects of the customer journey, using our exclusive CustomerTrek™ process of persona development and Purchase Voyage™ analytics, both of which he developed. With a PhD in behavioral marketing from Yale University, he offers unparalled insights into consumer psychology and the art of assisted decision making. He created Formulution™, our unique focus-group simulation that provides digital twins for market- and audience-segmentation targeting. A former photojournalist and an avid street photographer, he has exhibited his expressive, award-winning images in leading galleries around the world.