Préposteresse “Groove (Ballet)”

Préposteresse introduced new Langage de Beauté™ Skinthetique™ mascaras, concealers, and foundations with all-natural, organic minerals and pigments that provide built-in sun protection. To help Préposteresse highlight how easily consumers could use the line’s patented new packaging and applicators, we built broadcast creative around groups of dancers, and showed them using the products while engaged in intricate routines. The “Groove (Ballet)” spot centers on an élite group of ballerinas from a major metropolitan dance company, and takes full advantage of their aesthetically charged athleticism to make its point with a big dose of humor. (Note that we shot this campaign before the onset of social distancing.)