Plective Insurance wanted to promote its pet policies, and target both new homeowners and home renters. With research showing a dominant percentage of cat guardians among customers and prospects, we built our “No Worries” campaign around feline imagery.
Although the first few cats we pictured in our creative were animal actors, we later expanded this campaign to include customers’ pets, profiled in social media and on Plective’s website. The funny videos we solicited through social media helped raise the visibility of Plective’s media channels by an average of 17% during the campaign, and fed directly into Plective’s annual commitment to animal welfare.