Survey data from 2019 show that 67% of U.S. households include at least one pet. Although 63.4 million households have dogs and 42.7 million have cats, 94.2 million cats outnumber 89.7 million dogs because cat lovers often adopt multiple felines.
Our study of Plective Insurance’s current customers and recent prospects revealed that 49.2% of them have at least one cat. In keeping with Plective’s desire to expand the visibility of its pet-insurance offerings and also reach more new homeowners and renters, we proposed that Plective target cat-loving families with a campaign led by broadcast creative.
The message: Want to be peaceful and carefree like the cats in the “No Worries” campaign? Become a Plective Insurance customer.