DermaWonder’s new Dermatase™ Skincise™ line makes good on the skincare powerhouse’s promise to offer natural products with superb results. Our research showed that skin care consumers responded positively to messaging that helped them understand and apply the right approach to achieve beautifully clear skin. The “Unlock the Secrets” campaign showcased and explained some of the critical ingredients of superior skincare formulations, and positioned the brand as a resource as well as a product line. The approach focused on results, telling the real stories of diverse women who succeeded in reaching their skincare goals.
